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Top tips for SMEs – navigating the world of trade marks: Part 2

A trade mark portfolio is much like a garden – the work doesn’t stop once the seeds have been planted. Ongoing maintenance is essential for ensuring that things are kept in good order and to prevent your brand(s) from losing their exclusive allure. As such, Part 2 of our ‘Top Tips’ guide recommends the steps that brand owners should take to effectively police and manage their trade mark portfolios.