Safeguarding Innovation: A Comprehensive Guide to IP Considerations in Rebranding
Industry news
News
09/12/2024
Rebranding is an essential strategy for businesses looking to refresh their image, adapt to market changes, or enter new markets. Whilst rebranding can be a powerful tool for growth, the intellectual property (IP) considerations must not be overlooked. Whether updating a logo, redesigning products, or shifting brand messaging, safeguarding the new identity through effective IP protection is crucial to ensuring the long-term success of the transformation.
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