Beyond the Spotlight: Trade Marks, AI Deepfakes and the New Battle Over Likeness Rights
News
Trade Marks
18/05/2026
As generative AI and digital reproduction technologies become increasingly sophisticated, the boundaries of personality rights and brand protection are being tested. High-profile figures and global corporations are navigating a new legal landscape where traditional intellectual property (IP) frameworks are being applied to novel challenges, ranging from AI-generated deepfakes to unauthorised commercial use of an artist’s image.
Read more