News

Essential Guide for Brand Managers (Part 2): Managing, Maintaining and Enforcing Your Trade Mark Portfolio

Part 2 of our ‘Top Tips’ guide recommends the steps that brand managers should take to effectively police and manage their trade mark portfolios.

Philips v Fitbit: wearable technology patent dispute concludes after validity challenges

Estée Lauder v Jo Malone: Trade marks, personal names, and the risks of selling a brand

A recent dispute in the UK courts highlights a critical tension in intellectual property law: the conflict between a founder’s right to use their own name and the contractual rights of a company that has purchased that name as a brand.

Dyson v Dreame: UPC Court of Appeal Seeks CJEU Guidance on Cross-Border Patent Jurisdiction

On 6 March 2026, the Court of Appeal of the Unified Patent Court (UPC) issued two orders in appeals UPC_CoA_789/2025 and UPC_CoA_813/2025 concerning proceedings between Dyson and several companies associated with the Dreame group.

Essential Guide for Brand Managers (Part 1)

The guide intends to provide helpful pointers to brand managers with regards to protecting and enforcing the brands under their care. Part 1 of this guide will cover crucial considerations when beginning to protect a particular brand, including key considerations for protecting your brand in the UK and elsewhere.

Connect with Secerna LLP in London during INTA 2026

If you are traveling to the INTA Annual Meeting this May, Secerna Partner Jason Boakes and Trade Mark Attorney Sam Turton would welcome the opportunity to connect with you in person.

Join us at Bionow’s York and North Yorkshire Life Sciences Forum

Our European Patent Attorneys, George McCanney and Niamh Marie Crabtree, are looking forward to a day of networking and connecting with the local life sciences community on Wednesday, 25th February.

Accelerating Patent Prosecution: A Guide to UKIPO and EPO Fast-Track Schemes

In the current economic climate, intellectual property is more than just legal protection; it is a critical business asset. However, the traditional route to obtaining a granted UK patent, whether through a direct filing or a European patent validated in the UK, typically spans two to five years. By leveraging "Fast-Track" routes, such as the Green Channel or the Patent Prosecution Highway, savvy businesses can secure their rights in a fraction of the standard time, often without incurring additional official fees.

UK Supreme Court Rejects Oatly’s ‘POST MILK GENERATION’ Trade Mark Appeal

The UK Supreme Court has issued its landmark ruling in the Oatly POST MILK GENERATION case (see the full decision here). The case centres around the use/registration of the trade mark POST MILK GENERATION for non-dairy milk substitutes, and whether this is contrary to EU law, specifically Regulation (EU) No. 1308/2013 on the labelling of agricultural products (retained EU law post-Brexit).