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Stay up to date with news about Secerna and intellectual property topics.

Estée Lauder V Jo Malone

Estée Lauder v Jo Malone: Trade marks, personal names, and the risks of selling a brand

News Trade Marks 16/03/2026

A recent dispute in the UK courts highlights a critical tension in intellectual property law: the conflict between a founder’s right to use their own name and the contractual rights of a company that has purchased that name as a brand.

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Rebranding
Industry news, News 09/12/2024

Safeguarding Innovation: IP Considerations in Rebranding

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